About Us:

Ajax Pool & Spa Inc. located in Basalt, CO, services pools & spas in Aspen, Snowmass, Basalt & some lower valley residences.  Along with our amazing service department, our sales department can service the entire state of Colorado.  We’ve been in business for 20 years and look forward to many more happy years.

The company was founded by Patrick & Juliet Phelps in 1993.  Patrick & Juliet honeymooned in Aspen and decided to start a business soon after.  They have been servicing the Aspen area for over 20 years!

Our 5,000 sq. ft. showroom in Basalt features Jacuzzi Premium Hot Tubs, patio furniture, outdoor rooms, kitchens, fire pits, flaming tables, gear & anything else you need for your backyard.  We are the Roaring Fork Valley’s one-stop shop for tricking out your backyard.  Jacuzzi Julie can visit your home at no charge.

Ajax Pool & Spa Inc. has several pool and hot tub cleaning, repair, and maintenance routes in Pitkin County.  We repair pools and spas, including commercial hotels, condominiums and institutions.  We are Certified Pool Operators.  We are also trained and can help you with VGB upgrades.


Ajax Pool and Spa Inc. is now hiring! If you’re looking for a career change, please visit our contact us page to find out more information about our available positions


  • Juliet Phelps “Jacuzzi Julie”-Owner & Sales Department

AKA “Jacuzzi Julie” started selling spas in Minneapolis during the 1970’s. Juliet oversees sales and the day-to-day business operations.  Our Mom & Pop business continues to grow each year.  Juliet also takes an active part in local charities. You can email Jacuzzi Julie here: Jacuzzi Julie
Did you know Ajax Pool & Spa Inc. has won 13 Jacuzzi® International Design Awards?

In a row… Yes you read that right. Out of all Jacuzzi® Hot Tub Dealers in the world, Ajax Pool & Spa Inc. has won 7 years in a row! Some years we took 1st and 2nd place! Judged by consumers and by other Jacuzzi® dealers!

Julie Phelps aka “Jacuzzi Julie” and Patrick Phelps, owners of Ajax Pool & Spa Inc. are definitely, custom hot tub installation professionals.

In fact Julie was honored with teaching a class on custom spa installations and site visits at the International Pool & Spa Expo in Orlando. She also is featured on the cover of Aqua Magazine November 2014.

Cited as one of the leading experts on custom spa installations in the world. So be confident when choosing us for your spa/hot tub purchase. We will ensure your custom install vision is realized.

To see a slide show of some of our custom installs click HERE.


Jacuzzi JulieJacuzzi Julie

They aren’t related but it sure looks like it…Julie met olympic swimmer Michael Phelps at a spa conference last year.